Nestle is a popular cereal brand, and Cheerios are known for their iconic "O"-shaped, toasted oatmeal.

I chose this project because I shot it only with my phone at home, improvised, and then edited it in After Effects.

My Approach

My approach to creating this Cheerios commercial was focused on capturing the positive values ​​of the brand. I aimed to create a narrative that not only highlighted the nutritional value of Cheerios, but also fostered a connection with the audience.

Challenges and solutions

The main challenge was to find the right balance between education and message, as Cheerios emphasizes both its nutritional value and its role in everyday family life. To achieve this, I designed a story that shows how Cheerios become a natural part of daily routines. Additionally, it was key to ensure a fresh and modern visual style that would appeal to younger viewers as well as adults. By carefully choosing music and visuals, I managed to create an authentic feeling.

You can see the whole process and video with sound on this link
https://www.tiktok.com/@design_with_me__/video/7414758459675036961