Hood Burger is a Slovenian food chain company that was founded in august 2012 in Ljubljana.

I am most proud of this project, and it took me almost a month of work, which means it was also the longest project.

My Approach

My approach to creating this 2D animated commercial for Hood Burger was focused on capturing the brand's playful vibe and showcasing their quality. I aimed to use bold, vivid visuals and animations. To stand out from the competition, I connected with the audience in a fun way.

Challenges and soutions

The main challenge was to ensure that the animation effectively showcases the fresh ingredients and hand-crafting of Hood Burger's products without losing their character. To achieve this, I focused on the design of characters and movements that brought energy to each scene with rich, saturated colors where I emphasized the freshness and quality of the ingredients. Another challenge was to create smooth transitions and an interesting story. I solved this with carefully coordinated animations and designed scenes that connect, keeping the viewer's attention throughout the ad.

Client Satisfaction

The final animated commercial was very well received by Hood Burger, successfully capturing the brand's personality and connecting with their audience. The client appreciated the playful and bold style and attention to detail in the animation, which brought their vision to life in a way that was both fun and visually powerful.

You can see the whole process and video with sound on this link
https://www.tiktok.com/@design_with_me__/video/7397866869199277344